These online marketing services will combine to successfully build your business online. Note that the fifth category, Direct Marketing, also includes off line potential.
Yeah, social media, “search engine optimization”, sponsored search and all the rest loom large in this arena, and you get it.
Click through to read more about each area of marketing.
Web Development and Design
Build A Site That Doesn’t Just Sit There
You want your web site to extend your marketing with quantifiable results.
Yes, a site can serve as an online brochure or business card remaining largely static, and this is better than no site, but your site can be so much more.
Read More About What Your Web Site Can Be
Copywriting: Words That Sell
Create Content that Moves Your Prospects To Buy
In the end the words on your web site will succeed (or fail) to communicate to your prospects that you have what they are looking for and they need look no further.
Remember that your goal is to communicate, not only look great with easy functionality. Looking great is critical too, but not the end of the story.
Read More About Your Quality Web Content That Works
Graphic Design and Photography
Form Follows Function
Your web site aesthetics must always Enhance, not Detract from, Your Message
You need your web site’s look and feel to amplify who you are and move your prospects toward your web goals.
Read More About Your Web Site’s Look and Feel
Multimedia Audio, Video, Flash
Enhance Your Site with Multimedia
Make Flash and Multimedia Work For You
Not Against You
Video and Flash (the same thing in most cases) are taking the internet by storm. Audio snippets and Youtube too are more and more common, and most importantly, effective.
Videos can communicate well and you should use video to widen the net you cast to reach your prospects.
Read More About How Multimedia Can Help Your Web Site
Direct Marketing
The Internet IS direct marketing (when done correctly), but wait….there’s more than the Internet
Direct Marketing is approaching your prospects directly with an immediate call to action to buy from you. Contrast this with “traditional” marketing where a company builds brand awareness through advertising without any specific direct call for the reader or viewer to do something.
The medium of delivery of this message is widely varied, from postcards to phone calls to the internet to television.
You have your web site done, with direct calls to action, now leverage your site further with off line direct marketing too.