I’m going to let you in on a not so secret secret. Please Don’t Tell Anyone Marketing is communication. Communication is easy. Marketing is easy. Communication is easy? Yes. Although communication can be a challenge, especially if your audience isn’t listening, if you say what you mean, and mean what you say, communication actually is…
Robots are my best friends. They don’t tell me to get used to a broken world. They move at the speed of light. They truly believe anything is possible because they can’t believe. They don’t have the “bacon fat” of doubt, fear, or ego to slow them down. They are pure are pure execution. I…
AI is hot. Everyone is looking at the billions. The “experts” are talking about trillions. They’re still thinking in linear time. They’re still telling you to “get used to” the slow crawl of the old world. They’re wrong. AI isn’t a tech trend or a new “plugin” for your broken business. It’s a total structural…
Use AI to audit and speed up landing pages: compress images, remove unused code, manage third-party scripts, and monitor Core Web Vitals to boost conversions.
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How SMBs used AI to personalize email—boosting opens, conversions, and revenue with send-time optimization, dynamic content, and predictive models.
AI-driven gamification blends personalization and game mechanics to boost customer engagement, retention, and sales with practical case studies and SMB tactics.
Audit citations, standardize NAP, find directories, automate submissions, and monitor listings with AI to improve local search visibility.
Compare seven AI attribution tools for SMBs in 2025 — features, pricing, accuracy, and integrations to help you choose the right marketing attribution platform.
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Five AI tools that automate competitor tracking and deliver actionable insights SMBs can use to save time, align sales, and spot market trends.
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Understand why your site gets traffic but no sales—slow load times, poor mobile UX, low-quality traffic, broken funnels, and weak trust signals, plus practical fixes.
Small businesses can make pro-looking videos affordably; pick Canva for branding, Animoto for quick asset-based clips, or InVideo for social-first posts.
Practical guide for new entrepreneurs on websites, email, social media, AI automation, SEO/SEM, and budget planning.
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A practical 10-step SEO checklist covering keyword research, on-page SEO, content, speed, mobile, technical fixes, backlinks, and analytics.
Compare email and social media marketing to learn which drives sales, builds awareness, and how to combine both for better results.
Treat your website as a conversion tool: use user-focused design, AI personalization, persuasive copy, and A/B testing to double conversions without extra traffic.
Marketing Philisophy I put this post in marketing philosophy. The reason for this is obvious. It’s philosophical. Putting off stuff is easy. Dealing with stuff isn’t. That’s an idea. Ideas are philosophical. Boom! Done! So this post is in Marketing Philosophy. In fact, I created the category just now because of this post. Dillin’ with…
Holy cow! 2013 is gone! Happy New Year everybody!
Happy Thanksgiving to Your and Yours! These are exciting times on the internet, in the United States, and here on planet earth. The untapped human potential remains massive and we have much to be thankful for. So Happy Thanksgiving! With apologies to the Arawaks and all indigenous peoples. All the best to you and yours!…
Video Marketing Made Easy was inspired by video company extraordinaire Blare Media of Fresno, California. Blare Media’s Blake Barnett, Justin McAleece and I had some discussions regarding a potential project involving a lakefront real estate listing showcase video. Those conversations inspired me to do this article. What follows is a discussion of video marketing drawn…
Fresno, Clovis, Bass Lake, Yosemite, Oakhurst Is your web site converting visitors to sales? How do you know? If not, what is that costing you in economic opportunity losses? Do you need a web site? Ready to market on the internet? Want your site to work from day one? What is a web site that…
At least there is a high probability they aren’t. If they are, well then disregard the specificity and pay attention only to the concepts. Traffic Quality versus Quantity – Qualitative versus quantitative thinking Content Conversion Here’s the point, people buy, not some statistical number known as traffic, not high rankings, not Google. That isn’t to…
This is one of my favorite topics simply because this question has stumped many a web developer and marketer. “Because it’s cool” doesn’t begin to justify putting hard earned marketing dollars into what many used to feel is a dubious proposition. Why not? is a valid answer, especially today, but doesn’t really answer the question…
Well, maybe not new, but certainly worthy. Holistic is a word that has gone through many iterations of societal perception and definition. Much like “whole wheat” popular in the 1970s (remember them?) holistic came to be associated with alternative medicine and nutritional healing. Even the dictionary definition is identified with nutrition, behind holism. But leave…
Well, maybe not literally so, but if you are serious about marketing, you are probably serious about business, which means you have a plan. This business plan, with its goals and objectives, includes a marketing plan, with its marketing goals and objectives, these are your web site road map. If you want your site simply…
Commerce. Ultimately this is the goal of marketing but let’s back up a bit. (Trade, the verb, as in “trading” too is commerce, but since the noun as in “a trade” is common, we’ll stick to commerce for clarity.) Commerce ( or trading) is an age old practice, not only unique to humans, but refined…
Off Media has “officially” been around since 2000. Today the “Web Marketing Made Easy” blog launches, keeping the focus on the “web” “internet” “online” aspect of marketing more so that just marketing in general. However, the intention here is to expostulate on all marketing as well, what it means, what it really is, how to…
