Category: Web Marketing

  • Web Marketing Made Easy

    I’m going to let you in on a not so secret secret. Please Don’t Tell Anyone Marketing is communication. Communication is easy. Marketing is easy. Communication is easy? Yes. Although communication can be a challenge, especially if your audience isn’t listening, if you say what you mean, and mean what you say, communication actually is […]

  • Fresno Web Design

    Fresno, Clovis, Bass Lake, Yosemite, Oakhurst Is your web site converting visitors to sales? How do you know? If not, what is that costing you in economic opportunity losses? Do you need a web site? Ready to market on the internet? Want your site to work from day one? What is a web site that […]

  • Google Isn’t Your Customer, Your Customer Is Your Customer

    At least there is a high probability they aren’t. If they are, well then disregard the specificity and pay attention only to the concepts. Traffic Quality versus Quantity – Qualitative versus quantitative thinking Content Conversion Here’s the point, people buy, not some statistical number known as traffic, not high rankings, not Google. That isn’t to […]

  • Why The Web?

    This is one of my favorite topics simply because this question has stumped many a web developer and marketer. “Because it’s cool” doesn’t begin to justify putting hard earned marketing dollars into what many used to feel is a dubious proposition. Why not? is a valid answer, especially today, but doesn’t really answer the question […]

  • Your Web Site Must Be In Synch With Your Marketing Goals

    Well, maybe not literally so, but if you are serious about marketing, you are probably serious about business, which means you have a plan. This business plan, with its goals and objectives, includes a marketing plan, with its marketing goals and objectives, these are your web site road map. If you want your site simply […]

  • Web Marketing Made Easy Launches

    Off Media has “officially” been around since 2000. Today the “Web Marketing Made Easy” blog launches, keeping the focus on the “web” “internet” “online” aspect of marketing more so that just marketing in general. However, the intention here is to expostulate on all marketing as well, what it means, what it really is, how to […]