Web sites are direct marketing so you can take the same concepts and materials off the web, leveraging landing pages for more sales with postcard campaigns via mail. The term direct mail marketing is redundant because mail is always direct to someone! But that’s semantics. Mailing offers can be very powerful, and likely always will be.
What Is Direct Marketing You Ask?
So what is direct marketing? Simply asking a customer who wants your product to buy or take action right now, directly. Indirect marketing has more to do with building brand awareness and consciousness, not asking for a sale directly. This is part of marketing as a whole, but deals directly with the call to action.
Take the next step and use mail and flyers. You will find full list development and mailing services available for you at Off Media.