OFF MEDIA MARKETING

Mindblown: a blog about philosophy.

  • I can Only Deal with it Now

    Marketing Philisophy I put this post in marketing philosophy. The reason for this is obvious. It’s philosophical. Putting off stuff is easy. Dealing with stuff isn’t. That’s an idea. Ideas are philosophical. Boom! Done! So this post is in Marketing Philosophy. In fact, I created the category just now because of this post. Dillin’ with […]

  • Happy New Year!

    Holy cow! 2013 is gone! Happy New Year everybody!

  • Happy Thanksgiving!

    Happy Thanksgiving to Your and Yours! These are exciting times on the internet, in the United States, and here on planet earth. The untapped human potential remains massive and we have much to be thankful for. So Happy Thanksgiving! With apologies to the Arawaks and all indigenous peoples. All the best to you and yours! […]

  • Video Marketing Made Easy

    Video Marketing Made Easy was inspired by video company extraordinaire Blare Media of Fresno, California. Blare Media’s Blake Barnett, Justin McAleece and I had some discussions regarding a potential project involving a lakefront real estate listing showcase video. Those conversations inspired me to do this article. What follows is a discussion of video marketing drawn […]

  • Web Marketing Made Easy

    I’m going to let you in on a not so secret secret. Please Don’t Tell Anyone Marketing is communication. Communication is easy. Marketing is easy. Communication is easy? Yes. Although communication can be a challenge, especially if your audience isn’t listening, if you say what you mean, and mean what you say, communication actually is […]

  • Fresno Web Design

    Fresno, Clovis, Bass Lake, Yosemite, Oakhurst Is your web site converting visitors to sales? How do you know? If not, what is that costing you in economic opportunity losses? Do you need a web site? Ready to market on the internet? Want your site to work from day one? What is a web site that […]

  • Google Isn’t Your Customer, Your Customer Is Your Customer

    At least there is a high probability they aren’t. If they are, well then disregard the specificity and pay attention only to the concepts. Traffic Quality versus Quantity – Qualitative versus quantitative thinking Content Conversion Here’s the point, people buy, not some statistical number known as traffic, not high rankings, not Google. That isn’t to […]

  • Why The Web?

    This is one of my favorite topics simply because this question has stumped many a web developer and marketer. “Because it’s cool” doesn’t begin to justify putting hard earned marketing dollars into what many used to feel is a dubious proposition. Why not? is a valid answer, especially today, but doesn’t really answer the question […]

  • The New Paradigm of Holistic Marketing

    Well, maybe not new, but certainly worthy. Holistic is a word that has gone through many iterations of societal perception and definition. Much like “whole wheat” popular in the 1970s (remember them?) holistic came to be associated with alternative medicine and nutritional healing. Even the dictionary definition is identified with nutrition, behind holism. But leave […]

  • Your Web Site Must Be In Synch With Your Marketing Goals

    Well, maybe not literally so, but if you are serious about marketing, you are probably serious about business, which means you have a plan. This business plan, with its goals and objectives, includes a marketing plan, with its marketing goals and objectives, these are your web site road map. If you want your site simply […]

  • Commerce

    Commerce. Ultimately this is the goal of marketing but let’s back up a bit. (Trade, the verb, as in “trading” too is commerce, but since the noun as in “a trade” is common, we’ll stick to commerce for clarity.) Commerce ( or trading) is an age old practice, not only unique to humans, but refined […]

  • Web Marketing Made Easy Launches

    Off Media has “officially” been around since 2000. Today the “Web Marketing Made Easy” blog launches, keeping the focus on the “web” “internet” “online” aspect of marketing more so that just marketing in general. However, the intention here is to expostulate on all marketing as well, what it means, what it really is, how to […]

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